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Renewal pathways

Learn about available renewal pathways.

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Written by Amber Blank
Updated over a week ago

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Agents have several renewal pathways available in the HealthSherpa account to help consumers renew coverage.

HealthSherpa will announce plan year 2027 renewal pathways once available.

In this article we’ll cover:

Renewal pathways are not applicable for HealthSherpa Enrollee Assistance Full-Service account types.


Active & passive renewals

Active renewals happen when a consumer updates their Marketplace application during the Open Enrollment Period (OEP) and selects a plan. Passive renewals happen automatically when a consumer takes no action and remains eligible for automatic re-enrollment.

Active renewals

An active renewal takes place when a consumer updates their Marketplace application during the annual Open Enrollment Period (OEP) and selects a new plan for the upcoming plan year. With consent, agents can assist consumers with active renewals.

The National Producer Number (NPN) associated with the most recent version of a consumer’s active application for the current plan year will automatically carry over to the new plan year. Active renewals are encouraged to help ensure NPN accuracy.

OEP is the consumer’s opportunity to make any necessary updates to their plan & confirm they have suitable coverage for the upcoming plan year. A consumer may need to update their plan selection for a number of reasons:

  • They need to update their application to ensure their subsidy eligibility remains accurate.

  • Formulary changes may have taken place for the upcoming plan year.

  • Net premiums may be increasing.

  • The crosswalk plan may offer a different network of providers.

  • Health insurance needs & frequency of use may have changed.

Passive renewals

A passive renewal takes place by default for the upcoming plan year when all of the following items are true for the consumer:

  • They have an active policy for the current plan year

  • They have not opted out of Batch Auto Re-enrollment (BAR).

  • They are enrolled in a plan that will be continued for the upcoming plan year or have a crosswalk plan available.

  • They have not already actively renewed.

To continue subsidy eligibility, the consumer must have provided relevant tax return access to Centers for Medicare & Medicaid Services (CMS).

Passive renewals are designed to help consumers maintain uninterrupted coverage, even if they take no action during OEP. When a passive renewal takes place, the Federally Facilitated Marketplace (FFM) will automatically re-determine the consumer’s subsidy eligibility & re-enroll the consumer into their current plan or the closest equivalent (also known as a crosswalk plan).

Passive renewals are designed to be a safety net so consumers can maintain coverage, but reaching out to the client and completing an active renewal is recommended.


2026 Agent-driven renewal pathways

With consent, agents can assist consumers with active renewals by following these steps.

Step 1: Renew for 2026

If the consumer’s 2025 application is already in the Clients page within the HealthSherpa account, the agent can select a Renew button from several locations within HealthSherpa. Any Renew button leads to the renewal plan comparison view.

Step 2: Renewal plan comparison

From the renewal plan comparison view, compare key details of the consumer’s current plan alongside their 2026 auto-renewal plan. This view allows an agent to quickly spot key changes and add doctor & prescription information.

Step 3: Choose how to begin

Once OEP begins, the renewal plan comparison view is also where the renewal enrollment can begin. Be sure to follow all CMS consent guidelines when assisting consumers with renewal applications.

From the renewal plan comparison view, an agent can:

  • Review the consumer’s subsidy application to re-determine subsidy eligibility

  • Review all available plans

  • Swap the 2026 auto-renewal plan with another plan.

Decide how to begin the consumer’s renewal:

  1. Review all available plans, then review subsidy application

  2. Review subsidy application, then review all available plans

  3. Review subsidy application, then confirm this plan selection (or review all available plans)

Step 4: Confirm & enroll

Once the consumer’s subsidy application has been reviewed to re-determine subsidy eligibility & a plan has been chosen, confirm the consumer’s final selections and submit the enrollment.


2026 Consumer-driven renewal pathways

Consumers can actively renew their coverage without agent assistance on HealthSherpa using any of the methods below.

Renewal option 1: Bulk email clients

If an agent chooses to send renewal quote review emails to clients:

  • The consumer will receive a unique renewal link.

  • The consumer will land on the plan comparison page.

  • The consumer will update their application, confirm their plan selection, and finalize their own enrollment.

  • The renewal follows the Carrier settings associated with the HealthSherpa account.

  • The renewal includes consent capture & consumer identity verification.

Renewal option 2: Marketing link

Each HealthSherpa account includes a free, customizable marketing link.

When selected, the agent’s unique marketing link:

  • Allows consumers to review available plans, claim & update their existing subsidy application, and complete their own renewal.

  • Adds the consumer to the dashboard.

  • Follows the Carrier settings associated with the HealthSherpa account.

Renewal option 3: Consumer dashboard

Every client that enrolls through HealthSherpa receives an invitation to create their own Consumer Dashboard.

From the Consumer Dashboard:

  • Consumers will see the plan comparison page after selecting Renew.

  • The consumer can choose a new plan or keep their current plan (if available), update their pre-filled application as needed, and submit their enrollment.

  • The renewal includes consent capture & consumer identity verification.


Frequently asked questions

What does "Crosswalk" mean?

CMS automatically crosswalks consumers to new health plans when:

  • The consumer’s current plan is discontinued for the upcoming plan year and a close plan equivalent exists, or

  • A carrier will no longer offer plans where the consumer resides for the upcoming plan year

Consumers who have opted out of Batch Auto Re-enrollment (BAR) will not be crosswalked and therefore will not passively renew.

What is BAR?

Batch Auto Re-enrollment (BAR) is a process used by Marketplaces to ensure consumers who are currently enrolled in Qualified Health Plans (QHPs) and do not engage in new plan selection by the end of OEP retain coverage for the upcoming plan year.

BAR is a behind-the-scenes process that CMS begins in October each year and continues through December. Consumers may be included in the BAR process at any point during this time. CMS creates a new FFM application ID and selects a plan for the consumer, then sends this information to carriers to passively renew the consumer.

Consumers may choose to opt out of BAR.

How does CMS prioritize BAR for consumers?

CMS prioritizes BAR for consumers based on enrollment effective dates. Consumers with effective dates earlier in the year will likely be part of initial BAR waves, whereas consumers with effective dates later in the year may be part of later waves.

CMS considers the most recent plan effective date for consumers during these waves.

How do Social Security number (SSN) requirements impact passive renewals?

Passive renewals are not impacted by SSN requirements since passive renewals are handled by CMS.

Do passive renewals automatically display within the Clients page?

No. With consumer consent, agents need to search & claim the new FFM ID associated with the consumer’s passive renewal to view this in the dashboard.

Because the OEP deadline for January 1 effective dates does not end until December 15, passive renewals are not visible to consumers or agents until after December 15. Agents should wait to search for passive renewals until after December 15 to ensure they can view passive renewal information.

If an agent searches for consumers prior to December 15 that they believe passively renewed and they see renewal data, this means the consumer actively renewed or someone else actively renewed the consumer.

What does the "Auto-renew this plan for [upcoming plan year]" checkbox within a client's Details page do?

Unchecking the Auto-renew this plan for [upcoming plan year] checkbox within a client’s Details page indicates the consumer wishes to opt out of passive renewal (BAR) for the upcoming plan year. If CMS has already started BAR for this consumer, the passive renewal will be canceled by CMS.

Unchecking this box will not impact a consumer’s coverage for the existing plan year.

An FFM application ID may be visible for the upcoming plan year if CMS has already performed BAR for the consumer:

  • If the agent unchecks the box after CMS has performed BAR for the consumer, a new FFM application ID for the upcoming plan year will be visible. However, the plan selected by CMS will be canceled once CMS processes the consumer’s decision to opt-out of BAR. CMS may take days or weeks to process a consumer’s decision to opt-out of BAR.

  • If an agent unchecks the box but cannot find an FFM application ID for the upcoming plan year, then the box was unchecked before CMS began BAR for the consumer.

The Auto-renew this plan for [upcoming plan year] checkbox only appears just before the annual OEP and remains live through December 31.

Will unchecking the “Auto-renew this plan for [upcoming plan year]” checkbox mean that an agent will not encounter CMS’ Invalid Action error message?

No. Unchecking the Auto-renew this plan for [upcoming plan year] checkbox will not impact whether the Invalid Action error message generates.

If a consumer is passively renewed into a non $0 premium plan effective January 1, does not make their binder payment, then actively renews into a $0 premium plan effective February 1, does the consumer still need to pay the premium dollars owed for January?

Consumers who do not make binder payments by January 1 for passive renewals will enter into a payment grace period.

If a consumer actively renews their coverage effective February 1 and, in the process, changes carriers or changes to a different product under the same carrier, then the consumer will likely not be required to pay the premium dollars owed for January in order to have coverage effectuate February 1.

If a consumer actively renews their coverage effective February 1 and, in the process, stays with the same carrier and remains in the same product line, then the consumer will likely be required to pay the premium dollars owed for January in order to have coverage effectuate February 1.

This may vary by carrier.

Do consumers with $0 premiums have to have a credit card on file with their carrier?

This may vary by carrier. Many carriers do not require consumers with $0 premium plans to have a credit card on file, but agents will want to reach out to the carrier to be certain.

How do agents process renewals for consumers seeking off-exchange coverage?

Agents assisting consumers with off-exchange renewals should select the Renew button or begin a new application if the Renew button is not present.

How many consumers can agents send bulk emails to at once?

The Bulk email clients button allows agents to send their selected email template to up to 5,000 consumers at once.

Why is the plan comparison page not visible when starting a renewal application?

The plan comparison page is only available when starting a plan year 2026 renewal from a plan year 2025 application. If an agent searches & claims the 2026 application (the 2026 BAR application) to begin a plan year 2026 renewal, the plan comparison page will not display. The agent will experience the standard application flow.

What will the renewal process look like for Georgia Access?

When renewing consumers in Georgia for plan year 2026, agents will be prompted to search & claim the consumer’s updated 2026 application that has already been created by Georgia Access. These may appear as completed or enrolled applications when searching.

If an agent would like to view all available plans prior to updating the application, they may do so by using the Quoter.

Active renewals are encouraged to ensure NPN accuracy, provide consumers the opportunity to make any necessary updates to their plan, and ensure they have suitable coverage for the upcoming plan year.

If a consumer likes their current plan, can they keep their same plan next year?

Not necessarily. Marketplace plans may or may not remain the exact same each year. Consumers are encouraged to actively renew each year to ensure they are aware of any changes.

Messaging that consumers often find useful:

  • While your current Marketplace plan may not remain the same next year, you will likely be re-enrolled if it's still offered in your area. However, your premium and benefits could change from year to year, so we encourage consumers to actively renew their coverage each year to ensure they are aware of these changes.

    Your insurer will send you a letter detailing these changes, which you should review during the annual Open Enrollment Period (November 1 – January 15). This period allows you to decide whether to renew in the same plan (if available), switch to a new one, or update your income information to ensure you receive the correct premium tax credits.

Consumers can actively renew their coverage by following these steps.


Additional resources

For help using HealthSherpa or for other assistance, contact Agent Support. Agent Support is available by phone at (888) 684-1373, by email at Agent_Support@HealthSherpa.com, or by chat directly from your account.

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