Binder payment reminders for clients

Help your clients stay on top of binder payment deadlines

Jeff Kriege avatar
Written by Jeff Kriege
Updated over a week ago

This email notification feature ensures that your clients never miss a binder payment deadline.

What is a binder payment?

  • A "binder" payment is the first month's premium payment a client must make when they enroll in a new plan.

  • The binder payment deadline is usually the plan's effective date. (Some carriers offer binder payment grace periods past the effective date.)

  • If the binder is not paid by the deadline, the coverage doesn't go into effect, and the status changes to "Cancelled."

A note about Binder Payment statuses

Due to CMS's API limits, the statuses in HealthSherpa only gets the latest Binder Payment status from CMS when you either:

  1. Click a "Refresh" link on the Client List page (this)

  2. View a Client Details page (this)

On top of that, a Carrier can take a few days to update CMS after receiving a payment. So there's a possibility that this payment reminder email will send to people who have already paid. We've written the email in a way that accounts for this (see below). To avoid this email being sent to clients who've paid, you should keep statuses updated regularly, using one of the 2 methods described above.

How this feature works

The email itself

If you have this feature turned on, then any clients who meet the criteria below will receive an email 15, 5, and 1 days before their binder payment deadline.


  • The payment status is "Action needed" (which means it hasn't been paid)

  • and the net premium is not $0.00

  • and the policy is not terminated

  • and you have not archived the client

  • and you are the original agent on the application (this is only relevant if you have Shared Book or Full Book turned on)

Here's the content of the email. Text in [brackets] indicates content specific to that client/application.

The signature, shown in the example above, will match your account's info (unless your agency overrides it—more on that below).

The agent-level setting

If you want, you can turn this email off or on – just go to your Settings page and look for this:

The agency-level setting

ℹ️ If you aren't in an agency hierarchy on HealthSherpa, this doesn't apply to you.

1. Control whether this feature is On or Off

You can set whether this email is On or Off across your downline – or leave it up to each individual agent. Look for this section of your Settings page:

If you select "Enable" or "Disable," your downline agents will see a message on their setting indicating that their agency admin has overridden their setting.

2. Control the email signature

Some agencies may want to control the email signature used for this feature – for example, to direct all calls or emails to a payment specialist department.

To do this, go to the Agency setting for this email, and click the "View or edit email" link. This will open a pop-up where you can click to edit the signature. Any edits you make will apply to this particular binder payment email, across your entire downline.

Any questions or feedback? Talk to Agent Support at (888) 684-1373 or

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