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For states who use the Federally-Facilitated Marketplace (FFM) the annual Open Enrollment Period (OEP) for plan year 2026 Affordable Care Act (ACA) plans begins on November 1, 2025 and ends on January 15, 2026.

The “Window Shopping” period lets you shop plans before November 1st to get a jump start on OEP. When Window Shopping begins, agents will be able to start shopping with their new and renewal clients.

In this article, we cover:

Note: State-Based Marketplaces (SBM) can have different Open Enrollment dates and can start the Window Shopping period on a date that is different from the FFM. See more information on Marketplace type by state here.

Window Shopping typically starts mid to late October and allows you to preview plans for the upcoming plan year, and save plan selections per client.

Agents will be alerted by CMS and HealthSherpa when Window Shopping begins. Once this period is initiated, you’ll be able to view plans for the upcoming plan year when shopping. Note: There is a plan year toggle available on the plan shopping page should you wish to view plans for the current plan year (e.g. SEP enrollments).

Once OEP begins, all you’ll have left to do is submit those applications – the plans you chose during Window Shopping will automatically be attached!

Coming soon!

Have questions? Contact our Agent Support Team at (888) 684-1373 or agent_support@healthsherpa.com.